Still strong and modern looking, ITC Avant Garde has become a solid staple in the repertoire of today's graphic designer. These fonts contain the basic alphabets (without the old unusual ligatures). The early versions of ITC Avant Garde became well-known for their many unique alternates and ligatures that still conjure up the typographic aura of the 1970s. ITC Avant Garde is a geometric sans serif meaning the basic shapes are constructed from circles and straight lines, much like the work from the 1920s German Bauhaus movement. They based it on Lubalin's logo for Avant Garde Magazine - an exciting construction of overlapping and tightly-set geometric capitals. ITC Avant Garde Gothic was designed by Herb Lubalin and Tom Carnase in 1970. Patent and Trademark Office and which may be registered in certain other jurisdictions. ![]() ITC Avant Garde Gothic is a trademark of Monotype ITC Inc. ITC Avant Garde Gothic W1G Medium Name detail Copyright notice:Ĭopyright © 2014 Monotype ITC Inc.
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